Popularity of functional drinks. Demand for drinks fortified with vitamins, minerals, antioxidants and other beneficial substances. Domestic revenue (e.g. revenue generated in supermarkets and convenience stores) in the soft drink market will be US$936.62 million in 2025.

Convenience and consumption on the go. There is a growing demand for portable beverage options in convenient packaging (serving bottles, cans). The total income in Uzbekistan in 2025 will amount to 1.11 billion US dollars.

The expansion of e-commerce. Online beverage services offer a wide range and encourage purchases.

In 2025, the average consumption of soft drinks per capita in the world is expected to be 52.27 liters and the market volume will grow by 1.7%.