Ecological tourism is the only direction in the tourism industry that is interested in preserving the main resource - the natural environment or its individual components (monuments of nature, certain types of animals and plants, natural landscapes, etc.).

The presence of bio, hydro, geological, and paleontological heritage. 16 biological objects consisting of forested areas, juniper forests, shrubs and natural zones, 50 springs, 14 lakes, 3 rivers, 10 waterfalls, 4 canals and 82 hydrological objects including the Aral Sea, 10 caves, 5 ravines, 10 mountains, rocks and stones, 6 deserts, 31 geological objects including sand dunes and rocks, as well as the paleontological object "Dino Trace.“

Investments. By the end of 2025, Uzbekistan plans to attract $500 million in investments for the development of ecotourism within the framework of the State Program "Uzbekistan-2030." According to the Global Ecotourism Market report, the market size is $238.48 billion, and by 2032, the market size will reach $439.46 billion with an average annual growth rate (CAGR) of 7.94 percent.